
Empowering individuals to discover their strength, resilience, and creativity on a journey of transformation.
Helping you transform how you live and lead.
At AWARE, we believe every individual has untapped strength, resilience, and creativity. Our mission is to empower you to discover and unleash your full potential through a personalized journey of self-discovery and transformation. By tailoring our approach to your unique strengths and goals, we help you break free from limitations and embrace authenticity. We use a blend of somatics, HeartMath for emotional resilience, strengths-based coaching, and mindfulness to guide you on your path to fulfillment. Connect with us and unlock your true potential.
Tracy Frederick, PCC
Founder + CEO
Strategic | Relator | Activator | Ideation | Connectedness
I have a knack for bringing out the best in those around me, using a strengths-based approach to help my clients achieve success. As an educator, coach, small business owner, and mom of two, I understand the challenges life throws our way. My goal is to empower individuals, teams, and organizations with the tools to navigate life's complexities with grace and resilience.
My warm and supportive style meets you where you are, guiding you as we work together to unlock your unique potential and help you thrive. While I’ve had many rewarding experiences throughout my career, the most fulfilling role I’ve had is being a mom to Kaleb and Katelyn. They’ve been my greatest teachers and the most enriching adventure of my life.

Coaching
Life and leadership coaching for individuals ready to gain insight, master practical tools, and lead with purpose.
Organizational Wellness
Invest in your team— leadership training designed to strengthen individuals and unite teams.
Retreats
Recharge and reconnect with wellness retreats designed to restore balance, clarity, and purpose.
Whether you're seeking personalized coaching to build on your strengths or ready to invest in the growth of your team, we tailor every experience to meet you where you are — honoring your unique talents, goals, and potential.
Ready to lead with purpose and balance?
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